Your website is like your shop. If you only have a small budget, using a website builder might be for you. But if you want any special features, custom websites are for you. People do notice when they see something that doesn't look like all the other templated websites too! Another factor is that a custom website can be cheaper in the long run—your only ongoing fees could be hosting and a domain name, whereas a website builder will normally charge a monthly fee that generates a nice profit for them.